Angus MacDonald MSP welcomes recognition for Stornoway Black Pudding
Wednesday, 08 May 2013 21:10
European protected status for iconic Scottish product
Falkirk East MSP Angus MacDonald has welcomed the announcement from Cabinet Secretary for Rural Affairs Richard Lochhead that Stornoway Black Pudding has secured Protected Geographical Indicator status (PGI) giving the iconic Scottish product official recognition from the EU – protecting it against unauthorised imitation. The protection has been given under the EU's Protected Food Name (PFN) scheme, giving consumers the utmost guarantee that they are buying the genuine, premium product.
Angus MacDonald MSP, whose family have been butchers and commercial producers of Stornoway Black Pudding from the 1930’s until the mid-2000’s said:
“I am absolutely delighted that Stornoway Black Pudding has received Protected Geographical Indicator status (PGI) from the EU. Until the family businesses voluntarily closed down in 2005 we were producing Stornoway Black Pudding for 8 decades. Our retail operation, Angus MacDonald (Butchers) Ltd and our wholesale meat division, Angus MacDonald (Stornoway) Ltd provided quality meat and Stornoway black pudding to consumers the length and breadth of the Outer Hebrides and beyond.
“It was a concern when inferior ‘Stornoway-style’ black pudding produced by mainland butchers started to appear on the market, which bore no resemblance to the genuine product, so it was clear action had to be taken to protect what is now world-renowned as a first class product.
“Sadly, the impact of supermarkets on the island economy meant it was extremely difficult to trade profitably against such strong competition so a decision was taken to close down the family businesses and concentrate on farming and other ventures.
“The recipe has been handed down the generations since Viking times and the recipe for ‘Angie an Domhnullaich's’ Stornoway Black Pudding with its secret ingredients remains with us, so who knows, maybe some time in the future we will return to producing what was prior to 2005 the original Stornoway Black Pudding.
Rural Affairs Secretary Richard Lochhead said:
"Stornoway Black Pudding is a world-renowned delicacy that truly deserves protected status which guarantees the provenance of this iconic Scottish product.
“PGI status is widely recognised as a sign of true provenance and has undoubtedly helped increase valuable export sales while enhancing Scotland's reputation for having some of the best produce in the world.
“The award of PGI status is excellent news for the local area and testament to the hard work of the Stornoway Black Pudding Association and the four butchers who worked in partnership to grasp the opportunity to protect their premier product.
“It is important that people know where their food comes from – this certification gives customers from home and abroad the guarantee that what they are buying is the genuine product, made in Stornoway, to the consistently high levels of quality they expect.
"Scotland is the destination for high quality produce and there is massive potential for us to take advantage of the PFN scheme. With interest in local food having never been greater, I would urge Scottish companies and producers to consider how they can take advantage of this scheme.”
Donnie Morrison, Manager of Charles Macleod Butchers in Stornoway, said:
“The Stornoway Black Pudding Producers Association are delighted to have achieved recognition through the PGI accreditation for our product.
“It has been a long, hard fought journey and we have been so encouraged by the support that we have received from our loyal staff and customers, the Scottish Government, Defra and our local politicians.
“The feedback we have received from our fan base across the world has been so positive; so many folk hold the iconic Stornoway Black Pudding close to their hearts and so supported our campaign to protect our product from “copycat” manufacturers.
“The Stornoway Black Pudding has been made in the Outer Hebrides for hundreds of years on the crofts and so the emergence of imitation “Stornoway Style” black puddings in the market place proved to be a very real threat to the economic well being of the Stornoway Butchers’ businesses that trade in a national and international market place.
“Our aim has always been to protect the Stornoway brand - it’s a food product that is intrinsically linked back to the Outer Hebrides and we have a duty to safeguard the islands food heritage. We are extremely thankful to all our supporters who have helped us over the last five years.”