Angus MacDonald Welcomes Potential Annual £148.5m Boost to Economy from Gaelic

 

 

Angus MacDonald MSP, Convener of the Scottish Parliament’s Cross Party Group on Gaelic, has welcomed a pioneering study published this week which highlights the economic and social value of Gaelic as a unique asset for Scotland.

 

Highlands and Islands Enterprise (HIE) has led a partnership project to research ways in which Gaelic is currently being used to deliver economic and social benefits to businesses, social enterprises and communities, and how its impact can be maximised.

 

Entitled Ar Stòras Gàidhlig (Our Gaelic Resource), the resulting report demonstrates how the language is currently being used to add value in a wide variety of circumstances and highlights its considerable potential to bring further benefits to businesses, communities and individuals.

 

The researchers said Gaelic could enhance the distinctiveness of products and services and customers' perceptions of their "authenticity and provenance".

They also said use of the language "increases the appeal" of products and services to target markets.

 

Researchers calculated that the potential economic value of Gaelic as an asset to the wider Scottish economy could be from £81.6m to £148.5m a year.

 

According to the 2011 census, there are 57,375 Gaelic speakers in Scotland and 87,000 people who claim to have some knowledge of the language.

 

Welcoming the research Angus MacDonald MSP said:

 

“This is an extremely encouraging study which highlights the benefits Gaelic can bring, both financially and culturally.

 

“It is imperative that businesses that can do take advantage of Gaelic as an economic and community asset.

 

“The study shows that Gaelic not only plays a unique role in Scottish culture, but can be viewed and used as an asset in a range of fields, particularly in the sectors of creative industries, food and drink, education and learning, heritage and tourism – so it is good news all round.”

 

According to the 2011 census, there are 57,375 Gaelic speakers in Scotland and 87,000 people who claim to have some knowledge of the language.

 

Copyright © Angus MacDonald MSP 2017

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