MacDonald Welcomes New Scottish Government-funded Tourism Bus
Wednesday, 27 May 2015 13:02
Falkirk East MSP Angus MacDonald has welcomed the official launch of the Scottish Government-funded bus service to support the Falkirk area’s major tourism drive, which was officially launched this week at the Falkirk Wheel with the unveiling of its distinctive new bus design.
The new hourly bus service, named The Loop, is funded by Transport Scotland and operated by local bus operator First Midland Bluebird and has been launched by Falkirk Council to boost connections between the area’s world class tourist attractions and other road and rail services over the summer season. The Loop takes in The Falkirk Wheel, Falkirk High and Grahamston Stations, Falkirk Town Centre, Falkirk Stadium, Callander Park and The Kelpies, with dedicated bus stop signs featuring VisitFalkirk branding to help signpost visitors to the route.
Launched as a pilot project that will be in service until 30 September, the route has already carried 5000 passengers since the magenta buses were put on the road last month and Falkirk Council is set to boost awareness with the launch of a VisitFalkirk outdoor and digital marketing campaign across the summer months.
The launch of The Loop supports a major drive from Falkirk Council, Falkirk Community Trust, Falkirk Delivers, VisitFalkirk, The Helix and Scottish Canals to continue promoting Falkirk as one of Scotland’s most exciting tourist destinations. The service aims to increase accessibility to major attractions whilst encouraging as many visitors as possible to use public transport.
Like all other bus routes in the area, traveling on The Loop is free for those aged over 60 with a valid Scottish Government issued concessionary travel pass and for children aged under 5 years old. For others, an all-day ticket for the ‘hop on, hop off’ service costs only £5, and can be used across other local Midland Bluebird services too.
Welcoming the official launch, Angus MacDonald MSP said:
“The new Loop buses linking all the main tourist attractions in Falkirk are welcome news. With nearly 1 million visitors to the Kelpies since their official opening a year ago it is clear that these new buses will be well used by local residents and visitors alike. You can’t miss these buses with their eye-catching livery and hopefully they’ll be a permanent sight around the area in the months and years to come”.